Enabling you to succeed
Check your telephone skills; they are more important than ever
I RECENTLY CALLED the auto dealership at which I always have my car serviced wanting to inquire about four new tires for my car. The dealership had sent me a flier advertising a special deal on tires and I wanted to know more.
The service technician with whom I usually deal failed to answer his telephone. I left a voice mail message asking him to call me back.
When he had not called two days later, I left another voice mail message.
He never called.
I telephoned a tire company. They answered the telephone immediately, gave me a quote that sounded reasonable and a week later the new tires were on my car.
When I next took my car to the dealership, I mentioned to the service technician that I had called and left him a voice mail. He seemed unconcerned and I gathered that he had no real interest in responding to voice mail messages.
Too many companies fail to realize that the telephone remains a most important contact with existing and potential customers. Email remains a poor alternative.
More than half of business is conducted over the telephone. And today telephones are seldom answered by a receptionist whose job it is to be polite to customers. The calls usually go straight to the person involved in dealing with a product or service.
So telephone manners have become the responsibility of almost every staff
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