biztips university
Better than courses in small business
Knowledge is power. To help you succeed, we’re constantly searching out the best in books on starting and running a small business. We believe that reading them can be better—and less expensive— than taking a course on each topic.
Not to speak of boosting your profit.
In addition to all-time favorites, each week we select a book of the week which we believe will be an exceptional help to you as you go about the tough task of running your business every day.
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OVER 10 YEARS,
journalist Graham Fysh interviewed 120 successful small businesses,
researching in depth the factors that lay behind their profitable
ventures. As he probed deeper, he found common strands that linked them.
He found that the winning small business owners all had taken 10 steps
that contributed to their success.
The steps are outlined in detail in this
book.
It is packed with real-life examples and case studies so the
reader can see how the businesses applied the 10 steps to make their
ventures successful.
These steps can work for you, too,
whether your business is only a concept, a start-up or an established
company seeking to advance. Indeed, 10 Proven Steps to Small Business Success is essential reading for all small business owners.
MORE HELP TO GET STARTED
In the second Success Paths business books
series, Ted Clifton gives you a personal view of how to be a successful
owner of a small business. First is what you should do to start a
business. Next are guidelines on what the owner needs to know to run a
successful business. How to Start and Run a Successful Small Business is
a conversation between you, the future business owner, and Ted Clifton,
a seasoned professional, CPA, business owner, and small business
advisor, about the elements that contribute to success. This is not business school textbook stuff, but real-world knowledge and honesty.
DRAW UP A PLAN
TO BUILD a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
MAKE SURE YOU GET THE LEGAL SIDE RIGHT
The Legal Guide for Starting & Running a Small Business has helped more than a quarter million entrepreneurs and business owners master the basics, including how to:
• raise start-up money
• decide between an LLC or other business structure
• save on business taxes
• get licenses and permits
• choose the right insurance
• negotiate contracts and leases
• avoid problems if you’re buying a franchise
• hire and manage employees and independent contractors
• attract and keep customers (and get paid on time), and
• limit your liability and protect your personal assets.
This new edition explains how to do all
of these things, taking into account coronavirus implications. Whether
you’re a sole proprietor or an LLC or corporation, a one-person business
operating out of your home, or a company with a large staff leasing
space, this book will help you start and run a successful business.
The 17th edition is completely updated with the latest business tax rules and best practices for running a home-based business.
USEFUL ADVICE ALONG THE WAY
1000 Tips and Tools for Small Business Success is a compact, informative
guide for small business owners and managers. Written by an expert
business consultant, this handy volume provides helpful advice for all
areas of managing a business. If you need answers to your HR, marketing,
and operation management needs, you will find them here. If you want to
be more productive, make better decisions, and even find a better
business travel deal, you will find tips and tools here, and if you want
good books or a smart quote, you will find it here too. Browse the book
as you will, use the table of contents, flip the pages, or just open at
a random page. You will find something you will need—something you did
not know before.